About BDO Malta
BDO is a world-class professional services and business advisory firm. What sets us apart is our culture of professional opportunity, personal fulfilment, empowerment, and long-term growth. At BDO, we offer the right environment for career growth, professional development, a collaborative culture, and workplace flexibility. We choose people who rise to the challenge, have colourful personalities alongside brilliant skills, and take the initiative to find creative solutions.
About the Role
The Content Creator & Social Media Specialist will support BDO's digital presence across various platforms. Reporting to the Brand & Marketing Manager, this position is responsible for creating, planning, and executing content for social media, monitoring performance, and continuously optimising campaigns to align with BDO Malta’s broader marketing objectives.
This role plays a critical part in showcasing BDO Malta’s thought leadership, services, and culture, including "Life at BDO" campaigns and initiatives related to our services and sectors.
Key Responsibilities
Content Creation & Management
- Develop engaging and brand-aligned content for posts, stories, and reels across platforms such as LinkedIn, Instagram, Facebook, Twitter, and TikTok.
- Create high-quality visuals and copy that adhere to BDO’s global brand guidelines.
- Manage a detailed social media content calendar to ensure consistent and timely posting.
- Coordinate within the Marketing Department to align content with broader campaigns and goals.
Campaign Execution
- Plan and execute social media campaigns to drive brand awareness, engagement, and lead generation.
- Contribute to employer branding initiatives, such as "Life at BDO," by producing content that highlights company culture.
- Collaborate with internal teams to promote the participation at external events.
Analytics & Optimisation
- Monitor social media metrics (e.g., reach, engagement, follower growth) and provide regular performance reports to the Brand & Marketing Manager.
- Analyse content performance and recommend strategies for improvement.
- Use insights to optimise campaigns and content for better audience engagement.
Platform Trends
- Stay updated on social media trends and propose innovative content formats, tools, and strategies.
- Ensure BDO Malta’s presence on emerging platforms aligns with brand values and objectives.
The Ideal Candidate
Education
- Bachelor’s degree in Marketing, Business, or a related field preferred.
- Digital certifications such as LinkedIn/Meta certifications and Adobe certifications are favourably considered.
Experience
- 1–2 years of experience in branding and social media marketing.
- Demonstrated experience with platforms such as Facebook, LinkedIn, Instagram, TikTok, YouTube, and Twitter.
- Knowledge of graphic design tools like Canva, Adobe Creative Suite, or equivalent design platforms.
- Familiarity with video editing tools for short-form content (preferred but not required).
Skills & Abilities
- Strong creative flair and ability to produce visually appealing content.
- Analytical mindset with the ability to interpret social media metrics.
- Excellent written and verbal communication skills in English.
- Superior organisational and time management skills with attention to detail.
- Proactive mindset with a willingness to take initiative and seek opportunities for improvement.
- Ability to multitask and balance shifting priorities in a dynamic environment.
Why Join BDO Malta?
- Be part of a dynamic and collaborative team in a leading professional services firm.
- Gain exposure to high-profile campaigns and events
- Enjoy a supportive work environment that fosters creativity and career growth.
What we offer
We offer several exciting benefits to our employees, but you will find that the best thing about working with BDO is the experience. Working at BDO is all about richer relationships – within our network, with our clients and around the world.
If you’re passionate about content creation, social media, and driving engagement, we’d love to hear from you. Apply now at recruitment@bdo.com.mt to join BDO Malta’s marketing team and help us bring our brand to life across digital platforms!
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